First a bridal line and now this...
This month they will launch a new decorator concept which will help customers carefully select products to fit their needs along with expert advice and assistance. These workshop-style decorator shops will roll out in twelve existing Anthropologie locations in the U.S. and U.K. (and one of them is ATLANTA!!!) and their website will mirror their offerings.
The decorator concept will share Anthropologie’s aesthetic but it will be completely dedicated to, “delivering a unique experience that helps generate design ideas and support decision making,” and the decorator shops in stores will have wallpaper swatches, rugs, curtains, printed information about products, and it will host regular workshops with design experts. Main categories such as curtains, furniture, hardware, lighting, rugs and wallpaper, will be helpful to decorators and the in-store shop will look a little different in each location and will serve as both reference and to spark creativity.
Online customers will benefit from the new “For the Decorator” section listed under Features, which will debut on March 17th. The section will be home to tips and tool, such as a wallpaper calculator, upholstery fabric and wallpaper swatch requests, and glossary.
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